Recruitment Website Design for Bluetown Recruitment

Branding

In 2017, Bluetownonline enlisted our help to design and develop a recruitment website that showcased its unique branding and integrated with Broadbean, a recruitment CRM platform. Fast-forward to 2022, and with a shift in their services, Bluetownonline approached us once more with an open brief to modernise and rebrand their flourishing business.

Fhoke quickly became a lifesaver for Bluetownonline as the company struggled with its identity crisis. Bluetownonline needed a brand identity to help them stand out from its competitors and position itself as a technology-driven recruitment platform. We collaborated with their team to create a new brand identity that reflected their core values and emphasised their technology prowess. We started by designing a new logo representing their vision and values while being easily recognisable.

Our designers worked to create a unique, modern, and vibrant identity that grabs the attention of businesses and candidates and leaves a lasting impression. The new logo was then integrated into a comprehensive brand identity guide, including typography, colour schemes, graphics, and imagery. The brand identity was developed around Bluetownonline’s technology-focused approach. Their technology lead job software matches prospects with their dream careers and gets companies seen on social media platforms, national job boards, publications, search engines, PPC advertising, and forums.

Website Design

We worked with the new vibrant brand to design a bespoke recruitment website that would leave a lasting impact on users. Using bold colours and distinctive shapes, custom illustrations were incorporated throughout, adding an element of uniqueness and personality. These illustrations help express the brand’s story, guiding the user through the website and highlighting the key calls to action.

We also worked on creating digital assets that further expressed the brand. These assets were carefully designed to align with the vibrant and distinctive style of the logo, leaving a strong impression on users across various touchpoints. From social media posts to online advertisements, every interaction with the brand leaves an unforgettable mark.

WordPress Development

Developing a stunning bespoke WordPress theme, we focused on designing a responsive site that offered a smooth user experience on all devices. We ensured that their offerings and services were easily distinguishable for both job seekers and companies and that the navigation hierarchy was planned to guide users seamlessly throughout the website. We designed each page and section to provide an effortless browsing experience. The ultimate goal? To ensure that every visitor to the website finds precisely what they were looking for.