What we did
Overview
Beer has gotten too complicated. At Fourpure, they believe in keeping things refreshingly simple. Making beer the way it should be. Full of flavour. Using four key ingredients. Brewed in Bermondsey, London. That’s it. Fourpure and simple.
Launch website
Brief
Fourpure Beer (part of Lion Little World) was looking for a Shopify agency to help them deliver a new store in time to launch the company’s major new re-brand. With an existing online shop that had become dated and frustratingly clunky to operate, the Fourpure marketing team required a modern platform that was secure and easy to use.
As a growing brand in the UK alcohol industry, Fourpure was looking for a comprehensive solution to bolster its web presence. In addition to being convenient and secure, Fourpure knew that Shopify would offer an eCommerce platform that could support its ambitious rebrand. A new Shopify theme would give the Fourpure team an up-to-date, contemporary online shop that would help build customer loyalty and attract new consumers.
Solution
It was a no-brainer; Shopify won hands down in offering Fourpure Beer, a sustainable well-managed eCommerce platform that could sell simple, discounted, and bundled products, as well as finding a way to visualise the user adding beers to a crate at checkout – a great way of trying to upsell a user to fill the missing slots with more beer.
The rapid growth of Fourpure Beer since adopting Shopify is astonishing. The Fourpure team can now make complex product arrangements, offer discounts to specific groups of customers and customise packages.
Result
We created a bespoke Shopify theme to give the new Fourpure Beer brand a home and developed a shopping experience to make it simple for their customers to shop beers, merch and gifts. We also ensured the Fourpure Beer marketing team were well looked after to give them an online shop that’s simple to manage, edit and expand over time.
