What we did
Overview
Proudly built in Los Angeles, California, HICONSUMPTION is a digital men’s lifestyle magazine covering the very latest in outdoor adventure, gear and goods.
Launch website
Problem
HICONSUMPTION has been a major player in the men’s gear space since 2012, with an unrivalled reputation for quality content from a small, passionate team of professional creators and enthusiasts with an obsession for gear.
The HICONSUMPTION website has been redesigned and rebuilt on WordPress multiple times, leaving legacy code and additional bloat impacting search performance. HICONSUMPTION realised to reach the next level of growth, they had to find a web design agency that could get them there with as much passion for design as they have for gear.
Design
The HICONSUMPTION team knows that the men’s gear space has a sophisticated, no-nonsense audience. They tasked us to develop a new outdoor-inspired colour palette, fresh typography and contemporary grid-based layout to create a new WordPress theme with a timeless vibe with hints of nostalgia, nodding back to the days of the printed page.
Development
We started from scratch, building HICONSUMPTION a streamlined new design, a fresh WordPress theme and optimised code. Extensive work went into ensuring the new CSS performed with top marks on mobile usability on Google Search Console and PageInsights tests, reaching the highest scores in its class for both mobile and desktop. HICONSUMPTION is now positioned both visually and in SERPs to achieve new growth.
Result
The success of the new HICONSUMPTION website is a result of our team’s ability to work with our clients to achieve their goals. A fresh new design, coupled with blisteringly fast load times, aims to see HICONSUMPTION continue influencing the men’s gear space for many more years to come.
