Woocommerce Website Design for Kitenge
Kitenge is an ethical clothing brand that invests in local African industries and builds on their expertise. Looking for a specialist WooCommerce Agency to create a stunning new eCommerce store, Fhoke stepped in to help.
Website Brief
Lovingly handmade, Kitenge designs are created from small runs of African wax print fabrics. Every item is individually hand-cut, made by Tanzanian tailors, with each purchase helping to improve their livelihoods and support their fine craftsmanship.
Kitenge had an existing Etsy store and pop-up stall that appeared at music festivals throughout the year. Both of these worked great for brand awareness but there wasn’t an established website to sell their items through. Kitenge required an easy to manage online store that they could promote at events, gain another source for revenue, and give them their own online presence.
WooCommerce Development
We took Kitenge’s existing brand, evolved it and designed a bespoke WordPress theme whilst working closely with the client to dial in the details they were so passionate about. We built the store on WooCommerce which offered them a full range of powerful features and the scalability to grow the business.
The result
We delivered a site and brand identity that beautifully represents the culture and vision of Kitenge. Together they make the perfect fit for a growing African wax print clothing market.
