What we did
Overview
Magic Rock Brewing makes exceptional beer conjured with care and attention to detail; Beer that is flavourful, vibrant, satisfying and consistent; Beer that they love to drink themselves and proudly serve to everyone. So whether you’re outdoors, down at the pub, or home – there is a Magic Rock beer for you.
Launch website
Brief
Magic Rock Brewing came to us after the successful Fourpure launch, looking for an agency that could help them deliver a new store in time for their 2021 summer product campaign. The existing online shop had passed its sell-by date, becoming frustrating to use and holding back the Magic Rock marketing team from growing new product offerings.
Solution
Just as we did with its stablemate, Fourpure, Shopify was the e-commerce platform of choice, offering Magic Rock a sustainable well-managed store that could sell simple, variable, and bundled products, as well as visualising clever ways of upselling to the customer using crate slots at checkout and in-page discounts on product pages.
Result
Taking them from clunky to useable, we designed and built a bespoke Shopify theme to give the Magic Rock marketing team a new online store offering their customers a better shopping experience for buying everything from beers to merch and gifts. Their team can now focus on the growth and sales of the business without worrying if the website can keep up.
